What is a Content Strategy?
A content strategy is an organization’s high-level approach for creating and marketing content. A strategy for creating content includes topic selection, content formats, writing style, design, and promotion.
What is Important About a Content Strategy?
Having a content strategy is important because it helps you plan your site’s content marketing. Without a strategy, many people jump from one tactic to another. With a complete strategy laid out, you can create a detailed plan to execute on.
Why you Need a Content Marketing Strategy
- It clarifies your messaging. If you don’t tell your story, your audience will infer what they want about you and form their own opinions. Having a documented content strategy can help you define exactly who you are and what you do, keeping that message the same across every channel. This clear messaging not only helps you get in front of the right audience but also gives employees a reference to look back to when they have doubts about the messaging for your brand.
- It builds credibility. A content strategy provides a way for you to get in front of more people. Once you have a strategy in place, you can begin establishing your brand as a leader in your industry.
- It creates consistency. For content marketing to be effective it needs to happen consistently. By creating a strategy to follow, you know exactly what you have to do and when you have to do it, allowing you to maintain the consistency required to achieve results.